Buzzword manageriale

  • BUSINESS DEMOCRACY

    By admin on April 14, 2012
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  • A-LEARNING = ATTENTION LEARNING

    By admin on April 7, 2012
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    Is it possible to involve more than 10,000 people in a democratic online master programme? From 2008 we have been involving more than 10,000 Italian people in a Master programme called “Master 24”. The first edition of this distance learning programme was sold together with the main Italian financial newspaper “Il Sole 24Ore” with extremely successful results in terms of […]
  • COLLECTING WISDOM

    By admin on March 21, 2012
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  • CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT

    By admin on March 21, 2012
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    Through brand engagement you can generate a customer experience that tends to be in step with your brand identity and brand values. Easy to say, quite difficult to do.  Imagine your salespeople, your store community, everybody who can affect the customer experience. Sales people and retail chains can feel quite removed from the centre of your business (the head office […]
  • A DEMOCRATIC MBA

    By admin on March 14, 2012
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    What are the critical success factors when you use edutainment to involve a large community in a distance learning management development programme? Let’s talk about it!
  • EDUCATION AS A MARKETING TOOL

    By admin on March 7, 2012
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    Why don’t you build an edutainment academy? In these images you can see the experience of an edutainment academy for barmen in Shanghai. We all know that nowadays all stakeholders are interested in a dialogue with the organization based on “true infos”. And learning can be a joyful opportunity to live the brand experience. When your employees or your sales […]
  • BRAND ENGAGEMENT

    By admin on February 28, 2012
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    Customer experience is not an abstract subject, it’s the real life of your customers. Everyday. It’s your life. Engage your people by letting them redesign this experience by living an experience. Let’s talk about it!
  • STORYTELLING WORLDWIDE

    By admin on February 21, 2012
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    A platform can unleash the powerful voice of thousands of frontline employees to share what they have learned from their daily interactions with customers. And storytelling is an extremely useful approach to engaging them in this platform. Behaviours and stories can be interpreted differently in diverse cultures. Cinema has been practicing the continuous production of stories loved all over the world […]
  • WHEN CUSTOMER LEARN

    By admin on February 14, 2012
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    When your employees or your sales force don’t know your company’s products, services or offerings and you know why, when your products, your services and your offerings are very complex and can only be appreciated by educated people, the correct use of edutainment can help your people learn more about your industry, your brand, your world. Let’s talk about it!
  • CORPORATE MONSTERS AND PHANTOMS

    By admin on February 14, 2012
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    Matching behaviour to belief: that’s a common issue for many organizations. What organization doesn’t have a soaring vision, lofty values and towering ambition? But how many are honest about the challenges and failures they inevitably meet in the process of interacting with their customers, their people, their community? We know that openness and transparency are crucial for people to be able to take ownership of corporate convictions. And it’s crucial to keep the message simple.