Customer satisfaction

  • BUSINESS DEMOCRACY

    By admin on April 14, 2012
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  • CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT

    By admin on March 21, 2012
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    Through brand engagement you can generate a customer experience that tends to be in step with your brand identity and brand values. Easy to say, quite difficult to do.  Imagine your salespeople, your store community, everybody who can affect the customer experience. Sales people and retail chains can feel quite removed from the centre of your business (the head office […]
  • A DEMOCRATIC MBA

    By admin on March 14, 2012
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    What are the critical success factors when you use edutainment to involve a large community in a distance learning management development programme? Let’s talk about it!
  • EDUCATION AS A MARKETING TOOL

    By admin on March 7, 2012
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    Why don’t you build an edutainment academy? In these images you can see the experience of an edutainment academy for barmen in Shanghai. We all know that nowadays all stakeholders are interested in a dialogue with the organization based on “true infos”. And learning can be a joyful opportunity to live the brand experience. When your employees or your sales […]
  • BRAND ENGAGEMENT

    By admin on February 28, 2012
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    Customer experience is not an abstract subject, it’s the real life of your customers. Everyday. It’s your life. Engage your people by letting them redesign this experience by living an experience. Let’s talk about it!
  • STORYTELLING WORLDWIDE

    By admin on February 21, 2012
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    A platform can unleash the powerful voice of thousands of frontline employees to share what they have learned from their daily interactions with customers. And storytelling is an extremely useful approach to engaging them in this platform. Behaviours and stories can be interpreted differently in diverse cultures. Cinema has been practicing the continuous production of stories loved all over the world […]
  • WHEN CUSTOMER LEARN

    By admin on February 14, 2012
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    When your employees or your sales force don’t know your company’s products, services or offerings and you know why, when your products, your services and your offerings are very complex and can only be appreciated by educated people, the correct use of edutainment can help your people learn more about your industry, your brand, your world. Let’s talk about it!
  • INTERNATIONAL STORIES

    By admin on January 30, 2012
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    Through brand engagement you have to involve people from different functional backgrounds and geographical locations so that they play their role in accord with your brand identity. Let’s talk about it!
  • TRANSPARENCY

    By admin on January 16, 2012
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    Whenever you risk offending people by telling them they are wrong, the correct use of edutainment can be the solution to making people accept the issue: autonomy of all people in the community is the ultimate goal. Let’s talk about it!