Creativity flourishes in environments that value autonomy, openness, supportive structures and collaborative relationships. Creativity is combinatorial thinking in which various people and things are reinterpreted and reconnected. A group made up of experts known for their creativity, but nevertheless homogeneous, may prove less creative than a group of “non-creative” people who, however, have varying backgrounds in terms of ethnicity, culture, training, gender, ability, affective life, age, religion and, more importantly, style and personal aspiration. According to the research, even groups put together at random find better solutions compared to homogeneous groups of experts who share the same training and think in the same way. It is important to create venues and environments for open dialogue that encourage diverse opinions and a multitude of perspectives.