Posts tagged with ‘Buzzword’

  • A-LEARNING = ATTENTION LEARNING

    By admin on April 7, 2012
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    Is it possible to involve more than 10,000 people in a democratic online master programme? From 2008 we have been involving more than 10,000 Italian people in a Master programme called “Master 24”. The first edition of this distance learning programme was sold together with the main Italian financial newspaper “Il Sole 24Ore” with extremely successful results in terms of […]
  • CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT

    By admin on March 21, 2012
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    Through brand engagement you can generate a customer experience that tends to be in step with your brand identity and brand values. Easy to say, quite difficult to do.  Imagine your salespeople, your store community, everybody who can affect the customer experience. Sales people and retail chains can feel quite removed from the centre of your business (the head office […]
  • STORYTELLING WORLDWIDE

    By admin on February 21, 2012
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    A platform can unleash the powerful voice of thousands of frontline employees to share what they have learned from their daily interactions with customers. And storytelling is an extremely useful approach to engaging them in this platform. Behaviours and stories can be interpreted differently in diverse cultures. Cinema has been practicing the continuous production of stories loved all over the world […]
  • CORPORATE MONSTERS AND PHANTOMS

    By admin on February 14, 2012
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    Matching behaviour to belief: that’s a common issue for many organizations. What organization doesn’t have a soaring vision, lofty values and towering ambition? But how many are honest about the challenges and failures they inevitably meet in the process of interacting with their customers, their people, their community? We know that openness and transparency are crucial for people to be able to take ownership of corporate convictions. And it’s crucial to keep the message simple.
  • BRIGHT

    By admin on February 7, 2012
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    Have your ever had the experience of participating in a learning programme where trainers, professors and colleagues used the jargon of their activity, profession, group or business? They communicated the closed world of their organizations, didn’t they? In a world of connections, in social networks we all appreciate fast-answers and no-jargon guides. How often have you found the usual business […]
  • EDUTAINMENT TO LOOK INTO THE MATTER

    By admin on January 23, 2012
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    As happens in the democracies 2.0, blogs and satirical videos can make people focus on major corporate and business issues in a very immediate and transparent way. Through entertainment you can enhance the value of collective intelligence. Because as Marshall McLuhan wrote: “It’s misleading to suppose there’s any basic difference between education and entertainment. This distinction merely relieves people of […]
  • NO BUZZWORDS

    By admin on January 2, 2012
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    Many companies would like to build a self-organizing and adapting system that empowers people to meet business goals in a flexible way. That’s considered to be the best approach to managing complexity. How can we communicate complex models that few people understand? They can be felt to be abstract and generic. The younger generation in particular doesn’t like a too […]